John Simms, Jr.

Head of Simms Enterprises and Simms Cruise Lines as well as one of the wealthiest beings in the known galaxy. Simms took command of the SS Pomposity on its maiden voyage believing that the ship's automation would prevent any problems. He was extremely displeased to see lowly Starfleet officers on the maiden voyager but was later forced to give Travis Dillon command when the Pomposity was disabled by Ragoo. Patricia Hawkins narrowly saved Simms' life when Ragoo set a phaser to overload on the bridge. Simms was dating Mindy Dawes, which most people assumed was the only reason she was allowed to torture the quadrant with her singing. (Cruising For Trouble [TRK]) Simms later purchased Karina Durham's ship, the Acapella II, when it was auctioned off by the Shelliak. He planned to give the ship to his son as a birthday present, but Durham and Captain Alexander Rydell were able to retrieve it. (The Next Item Up For Bid [TRK])

Simms purchased the OmegaMart chain, swooping in before Bradley Dillon could complete the deal, in order to take on the Dillon's Supply Depot chain and Dillon Enterprises over all. (Best Laid Plans [WAY])